It all started back in 2009, where I first laid eyes on the Alexander Wang 'Coco' (now named Rocco) bag during the Fall/Winter show. I instantly fell in love with it as I had never seen a bag like it before. It was edgy and totally badass with studs along the bottom. At the time, the 'Coco' didn't have a shoulder strap which is why I passed. It wasn't functional rather it didn't fit my personal style.